UX/UI DESIGN
Parafoil
Building healthier relationships through leadership analysis using psycholinguistics
Founding Designer at Applied Humanity Inc.
1 year, 3 months
* This work is under NDA so description and UI is limited
OVERVIEW
Frontline manager’s face the daunting task of learning leadership on the job often with little to no training, pressures of deadlines, and limited access to feedback or mentorship. Parafoil is a digital product that allows frontline managers get post meeting feedback on how their leadership skills are impacting their team, giving them the instant feedback they need to tune into a style that works for them and their team.
As the founding designer, I researched and designed from concept to execution the product thesis as well as the ux and ui. I worked closely with our founding engineer to create a user experience that simplified complex psycholinguistic data while being fast to implement.
TEAM
Ruslan Hetu - Founding Designer
Nipun Arora - Founding Data Scientist
Max Helali - Founding Software Engineer
Ben Perreau - Founding CEO
Research & Design
Over the course of developing the product, I conducted 6 major research studies along side many iterations of the product ux/ui.
METHODS
Interviews, surveys, simulations, prototypes, ai builders, Figma
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Conducted semi-structured interviews within three occupation areas in order to develop an ICP
Outcomes
ICP development
Built connections with ICP community
Deepened understanding of pain points and context
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Designed a survey to validate and narrow down pain points within the ICP.
Outcomes
Focused list of pain points
Deepened understanding of ICP behaviours
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Using a combo of value props and images, we interviewed ICP folks to test out several different product directions.
Outcome
Refined list of value props
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After refining our value props, we interviewed ICP again to refine our product direction to a singular path
Outcome
Singular value prop
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From our value prop I designed a Figma prototype and ran a study as if it were a real product (with the help of my co-workers).
Outcome
Help us change our product direction to be more aligned with the user needs
Revealed the need to prioritize a features list
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Interviewed ICP with wireframe level prototypes of specific features to help prioritize a MVP feature set.
Outcomes
Prioritized list of features
Needs & Wants associated with specific features
Further pain point refinement
UI v. 1 - Sketchy first idea
UI v.2 - Feature ideation
UI v.3 - Layout testing
UI v.4 - Feature ideation
UI v.5 - Gamification test
UI v.6 - Feature refinement
UI v. 7 - Overall MVP test
UI v.8 - Experience refinement
UI v.9 - Final version before current
Reflection
In doing this work, I learned a lot about myself and how I can work best as a leader and team member. My biggest takeaway from researching and experiencing leadership in the workplace is that great leadership is founded in trust and communication.