Supporting early leaders to foster healthier workplace relationships with Parafoil
2024 - 2025
Human-centred UX/UI & service design for a digital leadership analytics application
Overview
Employer
Parafoil
Challenge
How might we help frontline managers build healthier, more trusting relationships with their teams through data-driven leadership insights, creating more psychologically safe workplaces?
Scope of Work
Interviews & Surveys
Value proposition testing
Virtual workshops
Journey & service mapping
Wire framing & Prototyping
User experience design
User interface design
Strategic planning
User interface design system
Agile product management
Minimal viable product (MVP)
Role
As the Founding Designer, I led all UX/UI research and design from concept to execution for the product MVP and Alpha launch. I worked closely with our Founding Engineer to create a user experience and user interface that simplified complex psycholinguistic data while being fast to implement. In developing Parafoil, I used HCD to guide a product market fit (PMF) approach.
Impact
Strengthened relationship to the problem area and user through mixed-methods researcher
Built wireframes and prototypes with Figma to enable rapid iteration with our full-stack engineer
Developed a product MVP and alpha that lead to beta user sign-ups and further rounds of seed funding
Designer a bespoke product experience to take complex, psycholinguistic data and create a usable experience for leadership growth for users
Example of Leadership Analysis
As we developed Parafoil, the presidential debate was taking place. We decided it would be a great way to test our leadership ontology and contribute to the larger discussion about leadership and democracy. Below is our report out…
